About Us
We support organisations in constructing complete business plans including marketing and sales. We help create brand portfolios and architecture, make innovation blueprints linked to strategy and build marketing capacity for execution.
Our Philosophy
Spend time in identifying the right business problem
Use business objectives to define the marketing goals
Create brand architecture with well-defined benefits and core values
Develop brand communication that is always driven by consumer insight
Execute rigorously blending creativity and digital technology
Always measure the right parameters to evaluate and course correct
Keep things simple and jargon-free
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Portfolios
ITC is the country's leading FMCG marketer, and its new consumer goods businesses have built a vibrant portfolio of over 25+ world-class brands that create and retain value in India. Notable FMCG brands from ITC include Aashirvaad, Sunfeast, Yipee, Bingo, B Natural, Fabelle, Sunbean, Fiama, Engage, Vivel, Savlon, Classmate, and Mangaldeep, all of which have quickly garnered encouraging consumer franchise.
Sleepwell, a popular and trusted mattress brand, is owned by Sheela Foam that manufactures various foam-based products like mattresses, furniture cushions, as well as technical grades of polyurethane foams for end-use in industries like automobile, acoustics, etc. Sheela Foam’s flagship brands include ‘Sleepwell’ for mattresses and home comfort, ‘Feather Foam’ a pure PU Foam and ‘Lamiflex’ a polyester foam for lamination.
Suhana, a spices and food brand, is owned by Pravin Masalewale headquartered in Pune. Suhana is a pioneer in India for their ready-to-cook and exotic blends of spices. Suhana offers a wide range of single spices, blends, ready-to-cook spice mixes, ready-to-eat cuppa foods and many seasonal products that are loved by consumers in India as well as 40 other countries.
Sintex, backed by $5 billion-dollar Indian conglomerate Welspun group, is the pioneer in water management. With legacy of over 50 years of trust and excellence, Sintex remains the leading name in water storage solutions, providing water storage from 200 litres to 16 lakh litres for retail and commercial usage. It also has an extensive range of Industrial tanks as well as PVC interiors.
Hummingbird Foods, a disruptor in the UK savoury snacks category has launched the ‘Mazaa’ brand, offering a range of roasted 100% plant based snacking products in 5 unique ranges: Popped Lotus Seeds, Millet Bakes, Soya Shells, Oat Bites, and Super grain Straws in 25 bold global flavours. Mazaa products are roasted and never fried. The brand is now listed in key major UK retailers.
Kurlon, a popular and iconic 60-year-old brand, now belongs to the Sheela Foam Group. Kurlon was the first brand to introduce coir mattresses in India and now has a wide range of mattresses across coir and foam. It enjoys trust and love of millions of consumers, with a leadership position in Southern and Eastern India.
Sideways is an unconventional firm that believes in solving business and brand problems through an unusual and multi-disciplinary approach. Based in Mumbai, Sideways unlocks brand’s potential through communication and other means and working on this are a bunch of technologists, product designers, writers, art directors, behavioural architects, digital strategists, retail experts and designers.
Fixcraft is a full-service auto repair and maintenance company that specialises in providing comprehensive solutions for all vehicle needs. It has a user-friendly digital interface with physical presence in NCR and Benguluru. It has recently entered into auto spares business with both online and offline presence.