About Us

Altivyst Advisors is a marketing and communications consulting firm founded by Vivek Sharma who has over 32 years of business and brand development experience across FMCG, Healthcare, Lighting, Consumer Durables, Adhesives, Construction Chemicals, encompassing B2C, B2B and B2G.

Altivyst Advisors supports organisations in constructing complete business plans including marketing and sales, creating brand portfolio and architecture, making innovation blueprints linked to strategy and building marketing capacity for execution.

Brands must lead to unique differentiation and sustainable advantage to business

- Vivek Sharma

Vivek Sharma

Vivek has held senior leadership positions across Pidilite, Philips India, Cadbury India (now Mondelez) and Ogilvy Advertising. In his long career, he has been part of transformation journeys on brands like Fevicol, Dr. Fixit, Fevikwik, Philips personal care, Philips lighting, and Philips B2B healthcare. In his association with HUL (Hindustan Unilever), he has worked on Brooke Bond Tea, Bru coffee, Annapurna atta and salt, Close-Up, Ponds, Dove, Comfort, Sunlight, and rural marketing.

In addition to HUL at Ogilvy, he also led Asian Paints, ICICI Bank, Mattel Toys, Tata Housing, Balsara Hygiene and Onida. At Cadbury, Vivek worked on chocolate, confectionery and Milk Food Drink brands like Cadbury Dairy Milk, 5-Star, Bournvita, Perk, Eclairs, Halls etc. Vivek holds a Post Graduate Diploma in Management from IIM, Bangalore, and B.Tech. from IIT (ISM), Dhanbad. Vivek works personally on the business problems giving them individual attention and focus.